Inglewood Community Childcare is one of the best childcare providers I have ever come across. The staff are amazing, caring and dedicated. This is why my daughter Summer attends there. After discussing the requirements for the business, it was decided that the brand needed a refresh, along with all the marketing and branded material, including the website. The website needed to effectively communicate the quality education and care provided by Inglewood Community Childcare and make it easy for users to make requests, ask questions, register children and login to the Educa system for updates on children.
It all started with the logo and after designing an intial 10 options, we worked with the staff at Inglewood Community Childcare to finalise the design. Clean, clear, modern and representative of their business and values. We then moved onto the brand and brand guidelines, creating the raft of marketing material needed, including business cards, email signatures, letterheads, signage and clothing designs.
The website was developed to communicate the values, philosophies and visions of Inglewood Community Childcare. We used clean design principles to ensure a great user experience, but gave the site personality through a range of complimentary colours and imagery to balance. Online registration forms, Educa logins and even a virtual tour was created and published to provide prospective parents a “look behind the scenes” and to clearly communicate the competitive advantage that Inglewood Community Childcare has over the competition.