If you haven’t heard of Anderson’s Pies, you have been living on a different planet. One of the biggest weaknesses to my diet, sometimes I just cant help myself. Being in operation for over 80 years, they still use the original and much guarded recipes, utilising only the freshest ingredients. Even though the recipes haven’t changed, the team at Anderson’s Pies realised that just about everything else had, including how they connect with current and potential customers. With pies being dangled under my nose, how could we refuse to help?
The logo and branding was very important to all of the Anderson family. It represented the quality products that they have been producing for over 80 years. Although the brand was to be modernised, it was essential that we used aspects of the original branding to deliver the new version. In a cooperative process, the new logo was given the approval, which then turned into the design and delivery of new building and vehicle signage, packaging and bags, email signatures, letterheads, menus and business cards. Spending a day at the Andersons bakery to take imagery of all the products was a dream come true … I even had a one-off pie made for me (spoilt!). This imagery became the face of the website, which was developed in the latest HTML5 coding to be user friendly, responsive and perform well in search engines. The only complaint we have had so far is that there are too many inquires and orders coming in from the website and it is starting to impede on their fishing time!