SpecialEyes consists of experienced professionals who live and breathe digital solutions, from strategy and design to data and results.

We believe that there’s never been a more challenging—or rewarding—time to be in business.

Fun Fact


SpecialEyes was launched in the lounge of a student flat back in 2005 when owner, Steve Wilson, was completing his Masters degree in Christchurch. However, when the business first started, it went under the name of SocialEyes.


After attending a business meeting at NZTE in central Christchurch on the 22nd of February, Steve was returning to his car when the earthquake struck at 12:51pm. He was standing in front of the CTV Building


After working with Recover Canterbury, NZTE and NZ Business Mentors assisting Christchurch businesses affected by the earthquake for over 2 years, a new SpecialEyes office was established in Inglewood, New Plymouth. There were many flights involved running the two offices.

Our Mission

At SpecialEyes,  we help businesses better connect with their target markets, increase conversions and develop revenue streams. We empower individuals to become forward-thinking and to lead innovation within their business. We are agents of change, both empowering and educating business to better achieve their goals and objectives.

We take pride in understanding new and dynamically changing business and industries of all shapes and sizes. At the end of the day, our goal is simple – we want to bring out the best in your business and your team.

Our Focus

We do a few things quite well. We let others do what they do well, without trying to replicate or state that we can do absolutely everything. We’re quite handy at digital, technology, creative and strategy and this is where we focus our efforts.

Our focus on digital technologies, interactive marketing and web design came by no mistake, but rather a proven track record for helping small and mid-size companies stand out from the big box companies that rest on their laurels of brand notoriety. We are here to not just level the playing field, we are here to help you edge out the competition.


The staff are what make SpecialEyes different. Experienced, qualified, and talented. We are Microsoft, Google Adwords, Apple Developer and Google Play verified. Owner, Steve Wilson, has a Masters in Applied Sciences, is a PhD candidate, NZ Business Mentor, NZTE approved and lecturer at WITT for research methodology.